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![]() Seat-Back Screens coming London, Opera House 1st April 2002 |
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There have been rumours for some time that a generous donation by Alberto Vilar would fund seat-back screens (similar to those on planes) to supply opera surtitles discreetly to each individual seat. Current plans are somewhat bolder than this. “We need to involve the audience much more in the entire theatre-going experience, and make it a far richer and more interactive” a spokesman said. There will be new facilities for ballet as well as opera, including feedback facilities and clapping monitors so that the management can assess for example, how well a new star or new production has gone down with the paying public. “It’s a radical new development which will bypass the power of a narrow clique of critics with their entrenched views, and put us directly in touch with our customers.” The screens are easy to operate with just a few simple buttons, so that users can select which particular statement about a production they agree with, or pick a favourite dancer from a list provided.
Initial facilities for the ballet will be restricted to simple voting on audience preferences on dancers. For example the audience will vote which ballerina will receive the bouquet at the end of the performance. But there are more ambitious plans to get the audience to rate the dancers, for example on criteria such as fitness, stamina and athleticism, in order to demonstrate the strides being taken in this respect. Results may even be published after the show on the wall boards in the ROH link area which currently flash up ticket availability for future performances, or in new displays discreetly positioned by the side of the stage. In a final development the audience response will feed back automatically into a new bonus scheme being introduced for the dancers. Dancers who perform well will see more money at the end of the month, though overall the scheme will be cash neutral. Would such a system be subject to manipulation by dedicated groups of fans keen to see their particular favourite do well? This is thought to be unlikely. It may not be possible to supply the new screens to every seat in the building – for instance in the slips, where dedicated fans buy cheap seats. In addition, via a link with the ticketing system, management will be able to review the preferences input against the pattern of tickets purchased and ensure that the views of regular attendees are balanced against those who have never been before, with appropriate weighting being given to each.
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